基础训练篇（15）
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium. Obviously, cost will play __(1)______ big part in this decision. Television adverts are expensive to make __(2)_____to show. You have to be a big corporation with a big budget to afford television ads. Advertisements in newspapers, on the other hand, are __(3)______cheaper.
As well as worrying about the expense, advertisers must also consider _____(4)_ media are most appropriate for their product and which their target audience is most likely to see or hear. __(5)_______most cars have radios, ads broadcast via radio can reach a lot of drivers very __(6)______(easy). For this reason, ______(7)_would be appropriate to use radio to advertise goods and services relating to cars. _(8)______, it would be no use __(9)_ _____(advertise) products on radio if the ad relies on visual effects. Television adverts are great for generating emotional responses to a product, but magazines and newspapers can have __(10)_ ____details.