The Seattle Times company is one newspaper firm that has
recognized the need for change and done something about it. In the
newspaper industry, papers must reflect the diversity of the communities
to which they provide information. It must reflect that diversity with their 62. ______.
news coverage or risk losing their readers’ interest and their advertisers’
support. Operating within Seattle, which has 20 percents racial 63. ______.
minorities, the paper has put into place policies and procedures for hiring
and maintain a diverse workforce. The underlying reason for the change is . ______.
that for information to be fair, appropriate, and subjective, it should be 65. ______.
reported by the same kind of population that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to value the Seattle Times’ content and to 66. ______.
educate the rest of the newsroom staff about diversity issues. In an 67. ______.
addition, the paper instituted a content audit (审查) that evaluates the
frequency and manner of representation of woman and people of color in 68. ______.
photographs. Early audits showed that minorities were pictured far too
infrequently and were pictured with a disproportionate number of negative
articles. The audit has resulted from improvement in the frequency of 69. ______.
majority representation and their portrayal in neutral or positive 70. ______.
situations. And, with a result, the Seattle Times has improved as a 71. ______.
newspaper. The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimas Award for
excellence in managing change.